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Monday, October 20, 2003
9:00 - 10:00am

Session ISP-101
Getting the Most from Dial-up Acceleration
In the struggle to balance the profitability of dial-up with the long term vision of broadband, more and more ISPs are turning to dial-up web accelerators as a value added offering. What challenges do ISPs face as they deploy this new technology? This session provides a realistic view of how acceleration can reduce churn while creating a new revenue stream and how to maximize the value of this service for the ISP and the customer. Other areas covered include evaluating different solutions and how to measure bottom-line financial impact and examples of successful deployments.
Moderator: David Murray, Executive Vice President, Propel Software Corporation
Russ Intravartolo, CEO and Founder, StarNet Inc.
George Sutcliffe, Sr. Director of Marketing, Pac-West Telecomm

Session ISP-102
Collocation Providers: The Differences are Bigger than You Think
Despite some market rhetoric, colocation is not a commodity. Today’s economic conditions require companies making a data center and colocation decision to find tailored solutions that deliver value and performance. Factors like hosting and storage services, bandwidth offerings, interconnection options, technical support and 7x24x365 security are driving Internet-related businesses’ colocation and data center choices. Attendees will learn about: ·Services offered by colocation and data center providers ·How regional, neutral exchange points and data centers are adjusting their models to become more full-service ·How strategic partnerships with specific service vendors increase the ability for a data center to provide end-to-end solutions
Moderator: Tim Guarnieri, Sr. Vice President of Corporate Development, Switch and Data
Jay Adelson, Founder and CTO, Equinix
Steve Prather, Vice President of Operations, ViaWest
Rich Bader, President and CEO, EasyStreet Online Services
Timothy Doherty, Managing Director, CRG West

Session ISP-106
Dealing with Spam at the Gateway
This panel discussion reviews the different strategies that ISPs can employ to filter or block spam at the point where email enters the service provider's equipment. Different technologies, business models and best practices will be reviewed.
Moderator: Alex Goldman, Associate Editor, ISP-Planet
Dr. Paul Judge, CTO, CipherTrust, Inc.
David Brussin, Software Architect, Network & Gateway Security Solution Group, Symantec Corporation
Karl Jacob, CEO, Cloudmark
Enrique Salem, President & CEO, Brightmail, Inc.

Session WISP-103
Wi-Fi: Free or Pay?
Wi-Fi has been compared to air conditioning -- a retail amenity that improves customer acquisition and retention. While traditional carriers and service providers believe there is a business in selling Wi-Fi, they compete with a plethora of hotspots who believe free Wi-Fi will more than pay for itself with new customers in their main lines of business. For-fee Wi-Fi requires higher levels of quality, expensive deployments, and large investments, while free hotspots have low barriers to entry and small deployment costs. In asking these important questions, we will discover the business of Wi-Fi. We will also discuss the entry of big Internet brands like MSN, Amazon, AOL, and Yahoo and how they will affect the WISP market.
Moderator: Scott Rafer, Chairman, WiFinder
David LaDuke, CEO, Sputnik
John Marston, Toshiba
Doug Luce, Founder and President, Telerama Internet

Session WISP-104
Creating the Wireless Future: Opportunities for ISPs and WISPs
The popularity of Wi-Fi continues to grow as this once grassroots patchwork of free public access networks goes mainstream through WISPs at airports, hotels, Starbucks and McDonald's. Wi-Fi users are on the rise and manufacturers are driving the market with Wi-Fi-enabled laptop and handheld computers. Now, the industry is wondering if Wi-Fi can offer a viable business model to service providers. This session will focus on how ISPs and WISPs can leverage Wi-Fi innovations to drive new service offerings.
Moderator: Tim Sanders, Founder, The Final Mile
Chuck Eapen, Vice President, Trango Broadband
Phil Belanger, Vice President, Marketing, Vivato
Henry Smith, CEO, Hotspotzz
Dr. Joel Short, Chief Technology Officer and Senior Vice President, Nomadix

Session WISP-105
Authentication and Encryption in Wireless Networks: Working with 802.11 Security
Security is the biggest issue facing technologists who want to explore the potential of 802.11. Wireless LAN security technology is constantly changing, so threat assessment and defense in depth are key to establishing a wireless network that is secure and reliable. In this presentation, David Nelson will give network, security and systems engineering managers a hands-on look inside the 802.11 security standard, and a thorough understanding of how the architecture can be used to design and build secure 802.11 networks from the ground up.
David B. Nelson, Wireless & AAA Architect, Office of the CTO, Enterasys Networks, Inc.


Session ISP-111
Voice over IP: Overcoming Barriers to Successful Deployment
Voice over IP is ready for prime time; ISPs are carrying higher volumes of Enterprise VoIP traffic and looking for new revenue streams from VoIP services. Although a great business opportunity, VoIP can be fraught with difficulties and problems - in practice VoIP traffic can't be carried over data oriented IP services without the risk of service quality problems. This session addresses the ISP's problems in successfully deploying VoIP or managed IP services. What are the typical operational problems, what is the minimum network upgrade needed for successful deployment, how can operators manage services, detect and resolve problems.
Moderator: Alan Clark, CEO and President, Telchemy Incorporated
Amy Pendleton, IP Telephony Advisor, Enterprise Network and Services Management, Nortel Networks
Shawn Lewis, President & CEO, Caerus, Inc.
Tom VandeWater, Regional Manager, MetaSwitch

Session ISP-115
Anti-Trust Primer
Price squeeze, tying, bottleneck, elasticity? Good words for scrabble, or little understood violations that could get you all your damages from unlawful practices of the big guys... times three. Bad laws and useless regulators have created the telecom monster. This real-world, non-attorney session delves into what is and is not a violation of federal anti-trust law, and may put you on track to do something about it. If you have been bludgeoned by a BOC, don't miss this session.
Dave Robertson, President, STIC.NET, LP, President, TISPA, Texas ISP Association

Session ISP-116
Dealing with Spam at the Client
Lists and challenge mechanisms deter bulk mail, but increase traffic and fail with ecommerce, newsletters and automated replies. Filters intercept legitimate mail and impose centralized policies. Client-based technology inevitably appears to be a part of the solution to the spam crisis. For example, when users demand a cash bond within mail from strangers, spam is deterred with precision. The prospect of paying ISPs for resources forces senders to "qualify themselves". As with commercial media, the 'cost' of distribution sharply improves the quality & targeting of the message. Other client-based techniques will simply deal with spam as a form of malicious content to be identified, quarantined, and eradicated. This session gives ISPs an overview of all client-assisted spam solutions.
Moderator: Alex Goldman, Associate Editor, ISP-Planet
Felix Lin, CEO and Co-founder, Qurb, Inc.
Philip Raymond, CEO, Vanquish Inc
Karl Jacob, CEO, Cloudmark

Session WISP-112
Fixed Wireless Business Plans that Work
While WISP technology improves by leaps and bounds, questions remain about how to make money as a fixed-wireless operator. How long should it take? What does it cost? What are the twists and turns of rolling out and operating a fixed-wireless Internet service? In this session, an experienced consultant to numerous WISPs pinpoints ways to gain competitive advantage over existing providers as well as upstarts.
Tim Sanders, Founder, The Final Mile

Session WISP-113
Fixed Wireless: Competing Head-to-head in Urban Areas
Unlicensed fixed wireless has often been considered a technology for underserved areas. But actually it can compete head-to-head against ILECs and CLECs in urban areas. What barriers will ISPs face in selling and deploying their services and how can they get around them?
Tom DeReggi, President, RapidDSL & Wireless Inc.

Session WISP-114
WiMAX Forum: Enabling Broadband Wireless Access Deployments through Standards and Certification
With the recent approval of the IEEE 802.16a, 2 to 11 GHz Broadband Wireless Access (BWA) standard, the WiMAX Forum has been established to promote global interoperability standards for broadband wireless access. This presentation reviews what WiMAX is all about, why the industry needs it, who is involved and what progress has been made to date. The planned presentations will compare IEEE 802.11, 802.16 and the new IEEE 802.16a air interface standard and what the WiMAX Forum is doing to establish open interoperability among broadband wireless access products. Finally, the presentation discusses the new services and applications supported by the new standard and why WiMAX plays an integral role.
Jeff Orr, Product Manager, Proxim


Session ISP-122
Profiting From Distributed Denial of Service (DDoS)
As distributed denial-of-service (DDoS) attacks continue grow, both in frequency and severity, service providers are increasingly fielding requests from customers who demand protection from these malicious assaults. Unfortunately, the cost and complexity of adequate solutions has prevented providers from implementing anything but the most primitive defenses. The emergence of new, purpose-built solutions designed specifically to detect and block DDoS attacks are changing all that. And with the right equipment, combined with some creative configurations and deployments, service providers can actually begin offering DDoS protection as a revenue-bearing, value-added service that can help distinguish them from the competition.
Yehuda Afek, Co-founder and Chief Technology Officer, Riverhead Networks

Session ISP-124
Broadband Over Power Lines and Cable Television Systems - FCC Proceedings and the 9th Circuit Cable Modem Decision
Power line communications and broadband over power lines represent great opportunities for ISP's to partner with electric utilities in rolling out this new service. Mr. Stenger will also provide provide a regulatory update regarding the FCC proceeding on PLC/BPL. In addition, Mr. Stenger will talk about the 9th Circuit Cable modem decision, broadband access over cable systems, and a comparison of the cable and electric platforms for broadband.
James Stenger, Attorney, Thelen Reid & Priest LLP

Session ISP-125
ISPs: Carriers or Nannies?
The days when being a responsible ISP meant respecting peering agreements, not bouncing emails, and closing open mail relays seem quaint. Now, ISPs are being asked to block peer-to-peer traffic (on suspicion of it being data piracy), filter content, turn over customer records to Homeland Security, etc. etc. On what basis or through which means can ISPs shift these responsibilities to others, and return to their unencumbered, common carrier roots?
Brett Glass, President, LARIAT
Wendy Seltzer, Staff Attorney, Electronic Frontier Foundation
Rahul Dhesi, Owner and Operator, a2i communications

Session ISP-126
Legal and Regulatory Aspects of Spam
Spam is epidemic, and the law is responding, on both federal and state levels. Agencies such as the U.S. Federal Trade Commission are extending existing privacy laws to regulate spam. Learn about all the recently-enacted laws, and proposed legislation, being brought to bear upon spam, and also learn what new responsibilities such edicts are imposing and may impose upon ISPs.
Moderator: Ray Everett-Church, Chief Privacy Officer, ePrivacy Group
Brian Huseman, Attorney, Federal Trade Commission
Joanne McNabb, Chief, Office of Privacy Protection
David H. Kramer, Attorney, Wilson Sonsini Goodrich & Rosati

Session WISP-121
Wi-Fi Users : Who You Gonna Call?
WiFi is fast becoming accepted in the home and office -- and an increasing number of coffee shops, airports and hotels -- as a quick and affordable way to connect to the Internet without wires. Yet, one issue has not yet been fully examined: who are WiFi users supposed to call for technical support while traveling from network to network? The office IT guy? The service provider? The coffee shop's tech support? Not everyone's experience with customer service is positive, even when you know who to call for tech support. But in the brave new world of WiFi, mobile Web surfers will be logging onto a variety of networks throughout the day and it won't always be obvious who is responsible for customer support. As a service provider, how will you handle this? Find out in this session.
Marc Itzkowitz, Director of Product Marketing, Broadband and Mobile Solutions, SupportSoft
Barry Sherwood, President, Sunset Net Internet Services
Doug Luce, Founder and President, Telerama Internet

Session WISP-123
Public Hotspot Services: Moving Beyond Road Warriors?
In the past two years, thousands of Wi-Fi public hotspots - both fee-based and free - have emerged worldwide. This very early market has revealed a wide number of business models, and no clear winner can be yet identified. This presentation examines the prospects of Wi-Fi hotspot services moving beyond the early market of travelling professionals. It includes analysis of primary consumer data and business cases. It will also examine the role of telcos and cablecos in moving the Wi-Fi hotspot market beyond its niche early stages.
Tim Sanders, Founder, The Final Mile
Yuanzhe (Michael) Cai, Research Analyst, Parks Associates


Session ISP-131
Minimizing Customer Churn by Maximizing Customer Loyalty
Minimizing customer churn means maximizing customer loyalty. In this presentation, attendees will learn best practices for measuring customer satisfaction and loyalty, and review a mock project as a framework for their company's own efforts. They will discover which statistical methodologies are most effective for generating accurate satisfied and dissatisfied customer profiles, as well as identifying at risk customers (e.g., logistic regression vs. conjoint-based modeling). Additionally, attendees will learn how to tailor their programs to their specific company needs, identify the common roadblocks to successful customer satisfaction research, minimize customer defections, and increase volume per account.
Kathryn Korostoff, President, Sage Research Inc.

Session ISP-132
Listen to the Customer, then Act!
Effectively managing a colocation business and data center is not just about the latest technology. While providing access to high bandwidth networks and building state-of-the-art security and systems are required to attract and retain customers, it is not enough. This discussion will examine critical issues such as: "The myth of the generic customer." Each company has its own requirements for outsourcing hosting to a colocation provider. Customized solutions are required for every customer, regardless of their size. "It's all about the warm hands." It is not always the latest technology that dazzles the customer. Seemingly simple services such as re-booting, free access to cables for cross-connect, and technical support to isolate specific problems are as essent
Mark Hansen, Director of Operations, GM, eXchange @ 200 Paul

Session ISP-135
Backhaul Basics
With the ILECs busy lobbying against open access, and privately-owned cable companies already no longer an option, the average small ISP or CLEC has to be wondering where to obtain backhaul these days. Many providers are local, while a few are national or have national ambitions. In this session, get an update on the latest trends and offerings in, backhaul services, pricing and terms, and an assessment if anything coming soon is likely to change the picture dramatically.
Moderator: Peter Christy, Principal, Internet Research Group
Dan Moffat, President, Chief Executive Officer and Founder, New Edge Networks
David Perry, Vice President of Marketing, Actelis Networks
Pete Bell, Vice President and General Manager-Sales, WilTel Communications

Session ISP-136
Suing Spammers
This session explores the current legal landscape for ISPs considering initiating legal action against spammers. Will efforts to litigate in civil court be more successful than seeking prosecution under existing and proposed anti-spam laws? An panel of experts provides its opinions.
Moderator: Ray Everett-Church, Chief Privacy Officer, ePrivacy Group
Paul F. ("Pete") Wellborn III, Founding Partner, Wellborn & Butler LLC
Jon Praed, Partner, Internet Law Group
David H. Kramer, Attorney, Wilson Sonsini Goodrich & Rosati

Session WISP-133
The WiFi Wild West: Breaking from the Herd
In the wild world of WiFi, Speakeasy, one of the nation's largest independent broadband providers, found a way to say yes to subscribers who wanted to share their broadband Internet connection. Then, Speakeasy took it a step further with its new WiFi NetShare service, which enables subscribers to share and "resell" their Speakeasy connection. This session surveys the latest concepts in WiFi sharing and the benefits for both the ISP and the customers.
Michael Apgar, Chairman & Founder, Speakeasy, Inc.

Session WISP-134
The Realities of Wireless
People are gushing about wireless as the answer to everything; it's not. The current regulatory regime, crowded airwaves, etc. actually make for a big, unreliable mess. Even as some WISPs enter business, others are exiting. Unlicensed spectrum is as much minefield as opportunity. In this session, a veteran WISP helps you navigate the perils standing between would-be WISPs and success.
Brett Glass, President, LARIAT

Tuesday, October 21, 2003
9:00 - 10:00am

Session ISP-201
The Service Advantage: How Small Players Can Win Big
Contrary to what "The Big Guys" think, the Internet services industry deck is stacked in favor of small and medium-sized service providers. But do the small and medium-sized players realize this? As the Internet matures, more and more services will come online, but who is going to sell them? How will they be marketed? In this session, learn how the new competitive landscape will allow small and medium-sized service providers to drive profits, turn perceived disadvantages into advantages, attract and retain customers and succeed where large service providers can't.
Elliot Noss, President and CEO, Tucows Inc.

Session ISP-202
Market Segmentation for Fun and Profit
Are you charging $16.50 or $99 per month for DSL services? EasyStreet Online Services, an ISP and data center operator in Oregon, successfully sells at both price points, plus three more. In this session you will find out how EasyStreet packages access and hosting services for different customers and how their segmentation strategy impacts service definitions, sales, marketing, support and of course pricing. You'll leave with ideas on how to segment your markets to maximize ARPU.
Rich Bader, President and CEO, EasyStreet Online Services

Session ISP-206
Future of Spam: Trends by Leading Analysts
Will spam be brought under control? Bring the Internet to its knees? Bankrupt small and large ISPs? Change email forever? Provide new revenues for ISPs? Launch even more anti-spam technology companies? A panel of industry analysts forecasts the future of spam by examining current trends. The discussion will include recent research on the size of the ISP market size itself, as well as geographical split by region, for the next four years, including key highlights on lucrative business models, features and added-value vendors should provide their customers.
Moderator: Vincent J. Schiavone, Chief Strategic Officer, TurnTide;, Founder and CEO, ePrivacy Group
Sara Radicati, President and CEO, The Radicati Group, Inc.
Joe Laszlo, Sr. Analyst, Broadband & Wireless, Jupiter Media Research
Marten Nelson, Director of Business Analysis and Strategy, CipherTrust

Session WISP-203
Guerilla DSL: How to Deploy Dry Copper
Need a high speed wired connection across town or to a wireless site, but don't want to pay a king's ransom to the local telco? This session will explain how you can use xDSL over dry copper to create economical, reliable, fast links with features that Ma Bell's standard data services just don't offer.
Brett Glass, President, LARIAT

Session WISP-204
Is Wi-Fi a Suitable "Wide-area" Technology?
Some people believe Wi-Fi is a wireless LAN technology, and the L means local, but yet others believe the 802.11 wireless technologies may be able to cover wider distances, or displace copper as a Wireless Local Loop. Ideas range from arrayed, aimable, directional antennae, to mesh networks, to stratospheric balloons. But while some advanced solution providers adapt Wi-Fi to wider-areas, many others believe it's a dead end, and that Wi-Fi is strictly local. This panel will take a look at both sides of this debate, and identify the merits and challenges of Wide Area Wi-Fi.
Moderator: Derek Kerton, Principal Analyst, The Kerton Group
Russ Intravartolo, CEO and Founder, StarNet Inc.
Mike Golden, CEO, SkyPipes Wireless, Inc
Ken Biba, CEO and Chairman, Vivato

Session WISP-205
Wireless But Not Lawless: The Evolving Legal and Regulatory Landscape
Innovation and groundbreaking technology may seem to be the keys to success in the wireless industry, but failure to properly address and take control of legal issues can derail any venture. Managing issues such as federal regulation, contracts, intellectual property and content/advertising delivery can become a competitive advantage. Without a proactive approach, ISPs will become adversaries instead of allies. Avoiding potential legal pitfalls should be key strategic decisions for every company. As an experienced "techie", Gary Kibel uses this unique understanding of technology issues to help wireless and Internet business professionals turn legal concerns from obtuse stumbling blocks into useful suggestions and competitive advantages in a lively and engaging presentation.
Gary Kibel, Attorney, Davis & Gilbert LLP


Session ISP-211
Integrated and Contextual Marketing: Unique Ways To Deliver Value To Readers and Marketers
Integrated marketing promotes a multiple platform, allowing the opportunity to present messaging to the buyer at every step of the purchasing decision cycle. With contextual marketing, advertisers can more effectively target purchasers of technology products and services at the time they are shopping for them. In his presentation, Mr. Young will discuss (1) integrated marketing, (2) utilizing marketing programs (custom publishing, promotion of eSeminars, web advertising, custom microsites, white papers, targeting roundtables) and (3) contextual marketing (focused supersites and product guides). Attendees will learn how to use integrated and contextual marketing to capture the attention and interest of readers and marketers.
Jason Young, Senior Vice President and General Manager of Ziff Davis Internet, Ziff Davis Media, Inc.

Session ISP-212
Web Services Opportunity in the Data Center
Web Services are one of the hottest topics in IT, but what does it mean for outsourcers? In this session, Doug Kaye explains the web-services infrastructure opportunities, and provides a roadmap for outsourcing vendors.
Doug Kaye, CEO, RDS Strategies LLC

Session ISP-213
50 Marketing Ideas in 50 Minutes
This fast-paced session will provide you with many excellent tips you can use immediately to improve your marketing programs. Whether you are announcing a new service, hi-lighting an old one, or simply need to select the proper medium; this session will introduce ways to cost-effectively acquire customers and build your business. Attendees will understand the differences between marketing and advertising and be provided with real-world examples and ideas to implement.
Frank J. Muto, President - CEO, FSM Marketing Group, Inc

Session ISP-215
The FCC Briefing
Several major FCC proceedings have recently been resolved impacting ISPs and the Internet: Internet over broadband, Internet over cable, spectrum policy, and more. What are these proceedings, what do they mean for your business, and what decisions remain on the horizon? This regular ISPCON session will present a briefing on the latest developments.
Robert Cannon, Senior Counsel, Federal Communications Commission

Session ISP-216
Future of Spam: Leading Holistic Solutions
Another piece of the puzzle of stopping spam is to change the nature of email itself, to construct holistic solutions to the problem, by permitting recipients of email to exert more fine-grained control over which email they received, based upon an ever-growing set of criteria. Get a progress report on the leading holistic solutions from technologists who are building and promoting them, in the process creating a green field of business opportunities for both service providers as well as organizations that want to control spam in-house.
Moderator: Vincent J. Schiavone, Chief Strategic Officer, TurnTide;, Founder and CEO, ePrivacy Group
Meng Wong, CTO, IC Group
Dr. Paul Judge, CTO, CipherTrust, Inc.
Scott Banister, Co-Founder & CTO, IronPort
Trevor Hughes, Executive Director, NAI's Email Service Provider Coalition
David H. Crocker, Principal, Brandenburg InternetWorking

Session WISP-214
Managing Noise and RF Interference
Noise and interference reduce the throughput, the reliability, and the profitability of wireless ISP service. This session explains: The causes of noise and interference, the reasons why noise reduces network performance, techniques to locate noise and interference sources, techniques to select low-noise access point locations, techniques that minimize the impact of noise and interference on the performance of your network.
Jack Unger, CEO, CEO, Wireless InfoNet

4:15 - 5:15pm

Session ISP-221
How to Become the Churn-inator
How many times have we talked about reducing churn? Shouldn't we be talking about eliminating churn? You can't achieve excellence without striving for it. So, this talk will expose thinking and approaches to removing churn from your vocabulary, having happy customers and a profitable business! It might sound crazy, but ISP's must truly re-orient their thinking if they will make it in an increasingly competitive space.
Nicole Gillen, Principal / Enterprise Management Solution Architect, Greenwich Technology Partners

Session ISP-222
Four Ways to Survive and Thrive via Strategic Outsourcing
Many independent ISPs are unable to find a desirable exit strategy at this time, but are looking for ways to reduce their workload, lower costs, improve profitability, and protect their assets. Strategic outsourcing is one way to reach these goals. As a successful independent ISP with significant experience as both a customer and provider of managed services to other ISPs, we will share insight in to the four areas you can address with strategic outsourcing: network & server infrastructure, customer care & technical support, billing & customer database services, and business administration services. Experiences as both a service provider to ISPs and as a customer of other ISPs providing managed services will be shared openly with the audience, with time for open discussion at the end.
Jared B. Reimer, CEO, The River Internet Access Co

Session ISP-225
Legal Landmines
Compliance with federal law can be a field of liability landmines. This session reviews the latest developments in three areas: Intellectual Property, Wiretaps, and Censorship. The Supreme Court during the summer declared that libraries must use filters to qualify for erate and is considering the Constitutionality of COPA. The DMCA is aggressively used to seek out pirates, placing service providers in the middle of a legal document cross fire. The Electronic Communications Privacy Act gives the feds the rights to get at your network, with the proper legal authority; this ability was expanded with the Patriot Act. Come join this survey of the latest legal developments and what liabilities you may wish to watch out for.
Robert Cannon, Senior Counsel, Federal Communications Commission

Session ISP-226
The War on Spam: Report from the Front Lines
Hardly a day goes by without report of a new onslaught of spam. Now, not only are email boxes being choked, some spam is also delivering malicious content payloads. All the while, ISPs on the front lines are struggling to keep up. Some have managed to turn adversity into opportunity by charging for spam-blocking services. Yet stories abound of legitimate email being mistakenly trapped in the anti-spammers' nets. Hear the latest stories from leading service providers of spam battles won, lost and fought to a draw.
Moderator: Alex Goldman, Associate Editor, ISP-Planet
Dave Baker, VP, Law and Public Policy, Earthlink, Inc.
Miles Libbey, Anti-spam Specialist, YAHOO! Inc.
Carl Shivers, Aristotle, Inc.
George Webb, Business Development Manager, Microsoft

Session WISP-223
Virtualization: Taking the Wireless World Beyond Basic Access
Most large office buildings have levels of security access – example: passkeys for elevators allowing single-floor access and barring access to “unauthorized” floors. Virtualization enables that same type of provisioning in your wireless network. Rather than saying “yes or no” to individual users, virtualization allows the network to sort and class traffic. Whether you are a convention center, hospital, university, etc., you want to be able to provide differing levels of wireless service to staff, management, business partners and visitors. Virtualization gives you a way to securely partition a WLAN network to deliver independent policies and traffic for separate user groups or service wholesaling. It’s a method for creating separate virtual networks over a single WLAN infrastructure
Brian Collie, Co-Founder and Executive Vice President, Chantry Networks

Session WISP-224
Non-line-of-sight Wireless Broadband: Blurring the Lines Between Fixed and Mobile
Fixed wireless technologies held much promise until the realities of costly rooftop receiver installation and Line Of Sight (LOS) requirements doused the technology's hopes. Since then, though, non-line of sight technologies have reached maturity, and have seen commercial deployments as of last year. These technologies fill the same role as their predecessor by bringing broadband wirelessly to businesses and homes. Beginning with a discussion of the various NLOS technologies available today, this panel will discuss the debate raging around the next generation of NLOS technology. These leading firms will also discuss the implications of the added dimension of mobility to the business of fixed wireless, ISPs, hotspots, and wireless telcos.
Moderator: Derek Kerton, Principal Analyst, The Kerton Group
Alan Menezes, Vice President, Marketing, Aperto Networks
Thierry Maupile, Vice President, Business Development, IPWireless
Sai Subramanian, Vice President of Product Management and Strategic Marketing, Navini Networks

5:15 - 7:00pm

EXCHANGE #1 Wireless War Stories
Following the reception, join us for an open, moderated discussion of successes and failures in rolling out unlicensed wireless services. Areas of discussion will include experience with different client financing models, unfriendly neighbor interference, experience with different vendors or technologies, ways to profitably upgrade your current subscribers and what the competitive landscape will look like for WISPs as the market matures. Moderator: Jack Unger, CEO, Wireless InfoNet
Jack Unger, CEO, CEO, Wireless InfoNet

ISP-CEO Round Table
The official semi-annual gathering of ISP CEOs: all in one room, at one time. This open forum discussion brings insight and debate straight from the Chairman's office to ISPCON. Topics will include: Value-added services for customers, benefits programs, marketing strategies and outsourcing. Attendees of the session should be ISP/WISP brass, key investors, or top management execs. Vendors will not be permitted to attend the session.
James F. Ruffer III, CEO, UnixBox

Wednesday, October 22, 2003

Session ISP-301
Managing P2P: Without Losing Customers
Concensus: P2P is quickly undermining the business model for broadband Internet access. To meet this challenge, telecommunications professionals must adopt new tools and technical approaches to ensure that P2P traffic is consistently directed along a least-cost network path. THIS SESSION WILL EXPLORE: -- Strategic approaches that improve operational efficiency without impinging on quality of service or subscriber freedom -- Network & workforce reconfiguration required to corral P2P traffic – and still keep subscribers happy! -- Recent technology advances that promise to improve monitoring capability and control over P2P traffic This paper/presentation will incorporate practical examples from customer trials of P2P traffic- and policy -management solutions.
Steve McGeown, Director of Product Marketing, Sandvine Incorporated

Session ISP-302
Selling and Marketing the Stability and Viability of Your Hosting
As the hosting business continues to mature and adapt, service providers are looking for the best ways to distinguish themselves and communicate their strengths to their customers. In the wake of some of the biggest providers going out of business, getting out of the market and other moves, one of the biggest things that customers are looking for now is a stable and viable company that they can trust to be around for the long haul. In this session, Internet pioneer Bruce Waldack will detail the best ways to sell and market stability and viability. In particular, he will focus on the history of the industry and how some companies have been able to thrive by focusing on stability, and what modern hosting companies can learn from the mistakes and successes of the past.
Bruce Waldeck, Founder & CEO, Thruport

Session ISP-305
How ISPs Can Prepare Themselves against DoS Attacks
DoS Attacks are an ongoing problem for ISPs, affecting their customers as well as their own infrastructure. Many current solutions are good workarounds, but do not really solve the problem of dropping attack traffic while transporting user traffic. This presentation gives an overview of current DoS attacks, and a vision on how DoS attacks might look in the future. Prevention and counter-measures against DoS attacks are outlined with a view on how ISPs can prepare themselves to be able to respond quickly and efficiently against DoS attacks.
Michael Behringer, Sr. Consulting Engineer, Cisco Systems

Session ISP-306
Anti-Spam Organizations: Who We Are, What We Do and How You Can Get Involved
Hear from members of the most active and effective Anti-Spam groups like the Coalition Against Unsolicited Commercial Email (C.A.U.C.E.) and the SpamCon Foundation. Panelists will provide an update on recent accomplishments, initiatives and plans in development which will be followed by a brief Q&A session. Understand exactly how the efforts of each organization map to your needs and interests and determine how you can be involved.
Moderator: Ray Everett-Church, Chief Privacy Officer, ePrivacy Group
Neil Schwartzman, Chair, Canadian Coalition Against Unsolicited Email
Ted Gavin, Founding Trustee, Secretary and CFO, SpamCon Foundation
Dr. Paul Judge, CTO, CipherTrust, Inc.

Session WISP-303
50 Wireless Mistakes in 50 Minutes
This rapid-fire session will help WISPs identify, address and avoid 50 of the most time-consuming challenges and pitfalls that can threaten the survival of your service at any moment. Unless you can prevent them altogether, being prepared is the next best thing. Gain insight into how to solve these tricky problems immediately, because the moment they appear could be a defining point for our business. Attendees will be provided handouts for future reference and Q&A will follow the session.
Tom DeReggi, President, RapidDSL & Wireless Inc.

Session WISP-304
Hotspots vs. WWAN: Using Mesh Networks to Expand the Reach of Wi-Fi
Mesh Networks blur the boundaries between ubiquitous Wide Area Networks and low-cost Wi-Fi hotspots where wired backhaul is over 80% of OPEX. This panel will explore the various mesh products and technologies that allow 802.11 services to compete with licensed service, and how they work. We will also explore whether there are economical transition steps between hotspot networks and meshed nirvana. How do metro area fiber providers use their natural advantages to dominate mesh deployment? Finally, we will discuss the customer, the market segments, and the dynamics of the mesh network end-user.
Oren Michels, President & CEO, WiFinder
Steve Goldberg, PhD, CEO, Arcwave Inc.
Mike Golden, CEO, SkyPipes Wireless, Inc
Kathy Giori, Director, Product Management, Sputnik
Randy Conklin, Director of Network Operations and Co-Founder, Broadband Central

11:30am - 12:30pm

Session ISP-311
The Zen of Customer Retention
There's a reason for the growing interest in applying Eastern approaches to customer care. Retaining valuable customers means delivering satisfaction in ways that your competitors don’t. Lee Godden, author of the book ZenWise Selling, will show you the benefits of thinking and selling with a Zen mind. Zen's message for salespeople and organizations is profound yet simple: strive for business excellence by striving for personal awareness and fulfillment. See the similarities you have with your customers, then connect with them through compassion. Sell with a beginner’s mind, not the been-there-done-that mind of an expert. Demonstrate compassion. You’ll create a network of strong interpersonal bonds from which trust and communication flow effortlessly. (Always remember that trust and communication are how products and services are sold.) You’ll learn how to sell more, with less stress. You’ll learn how to communicate calmly and confidently. And you’ll learn how to build long-term, mutually rewarding customer relationships. Bring a notepad and a pen, and be prepared to look deep inside yourself in this lively session. A Zen practitioner since 1979, Lee Godden has over 20 years experience in information technology, including directing telecommunications sales for Compaq and other Fortune companies. He trains sales teams in the technology, healthcare, manufacturing and services industries. More information on Lee’s book and sales training can be found at .
Lee Godden, Author / Sales Trainer / Speaker, ZenWise Selling

Session ISP-312
The VPN Debate: IPSec vs SSL
This panel will provide a practical comparison of SSL VPNs and IPSec VPNs and will reveal the trade-offs businesses will consider when evaluating these VPN alternatives. This presentation will discuss what organizations can do to reduce operational complexities of large-scale VPNs, and will highlight the ability of IPSec, in its current definition, to scale to large remote-access and mobile populations, as well as SSL offering a viable complement and alternative for remote access and extranet VPNs. Additionally, this presentation offers a comprehensive overview of how SSL VPNs make anywhere access safe and cost-effective for the enterprise, seamless to the end user, and manageable for the IT administrator.
Moderator: Jeff Wilson, Executive Director, Infonetics Research
Neil Gehani, Manager, Enterprise Business Segment, Check Point Software Technologies
Pete Davis, Product Line Manager, Remote Access VPNs, Cisco Systems, Inc.
Susan May, Director of Security Product Management, Verio
Gary Tomlinson, Chief Architect, Aventail Corporation

Session ISP-313
Subscriber Marketing Turbocharged: Building Effective Channels through Better Fulfillment Strategies
Many ISPs have become conditioned to poor or ineffective success rates with marketing programs designed to attract and gain new subscribers. Too often, the reason for this ineffectiveness is rooted in an inability to properly convert a new subscriber through the appropriate response method. This session will highlight and analyze the process of subscriber marketing programs and provide tips and recommendations for improving effectiveness during each step. Special attention will be paid to subscriber conversion/fulfillment methods and how improving those processes can create more effective subscriber marketing programs, more growth, and foster a positive ripple effect throughout your organization.
Brian Chen, CEO, Rockstar Software

Session ISP-314
High-Speed Data Deployment within MDUs
This session will discuss the synergy between wireless and wired connectivity for the deployment of high-speed data within multi-dwelling unit complexes (i.e., hotels, apartments, condos, hospitals, etc). This synergy will be described both from a backhaul and a "hot-spot" perspective. Emphasis will be placed on the "retro-fit" marketplace where upgrading of the wiring may be cost-prohibitive and use of the a wireless-only solution becomes problematic when the 3-dimensional characteristics of an MDU are considered. Specific applications of coax based and wireless solution will be shown.
Moderator: Bryan J. Rader, CEO, MediaWorks
Nandu Desai, Director of Business Development, Pronto Networks
Tom Mitchell, CTO and Founder, coaXmedia
Jeff Booher, CTO, Revolution Network Technologies

Session ISP-315
Debt and Equity Sources in Today's Market
A panel of experts in banking, venture capital and mergers and acquisitions discuss the status of the capital market for Internet companies. This panel will focus on small to medium sized operators. Topics covered will include: Debt sources; how to have an excellent banking relationship; and alternative lenders. The panel will review recent loans to the internet industry and discuss terms, pricing and collateral requirements. The panel will also discuss equity sources and market valuation, as well as the factors that allowed some operators to find equity funding when they needed it. Factors such as: management; revenue diversification; subscriber renewal rates and profitability.
Brian Erickson, President, Erickson Financial Associates
Christopher Thompson, Vice President, Anthony Advisors

Session ISP-316
Perfect Storm? Spam Attacks, False Positives, and Malware
With spam volumes continuing to climb, false positive blocking of legitimate messages on the rise, and a new wave of spam-enabling malware on the loose, a 'perfect storm' is brewing that threatens Internet Service Providers (ISPs) and enterprise email systems. The potential fallout ranges from late nights to lawsuits, security breaches to system failures and customer defection. Spam and security experts Stephen and Chey Cobb evaluate the risks and help you determine the most effective responses for your organization. What you will learn: Ways of preventing spam from overwhelming servers Techniques for minimizing false positives Strategies for deflecting malware attacks Tricks for turning customers into supporters Tips on limiting security incidents and their impacts
Stephen Cobb, SVP Research & Education, ePrivacy Group
Chey Cobb, CISSP, ePrivacy Group


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