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| Wednesday, April 23, 2003 |
| 12:30-1:30pm |
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Conference Roundtable Luncheon - Solving Spam by Introducing Sender Accountability
There are no lack of attempts at eradicating spam. From blacklists to
whitelists, from spam trap networks to baysian filters and from self
regulation to state legislation, creative minds are hard at work attempting
to outsmart the spammers. The problem is that so far the proposed solutions
all address the symptoms, not the cause of this plague. And, there are
equally many spammers whose business model and survival relies on
outsmarting mail administrators and statistical filtering models alike. In
short there is no silver bullet. Yet this problem can be solved. How? By
changing the way senders send and receivers receive email. Hans Peter
Brondmo will discuss an approach that addresses the spam problem by
attacking it at the source. He will propose migrating to a trust
architecture where it becomes difficult to impossible to send high volume
email without proper authentication and where a senders performance is
monitored and scored by independent third parties. The result, legitimate
senders willing to identify themselves and follow the rules are held
accountable for what they send making it much easier to put the bad guys
(deceptive spammers) out of business. Following his presentation Brondmo
will lead a discussion amongst the audience to solicit their input, thoughts
and perspectives. Open to conference attendees.
Speaker: Hans Peter Brondmo, SVP Strategy & Corporate Development, Digital Impact Fellows, Author
Vendor Session -- Leveraging Service Control to Improve Customer Satisfaction- ELLACOYA NETWORKS
The increased use of peer-to-peer (P2P) applications is consuming up to 70% of network capacity at peak times. Consequently, interactive users (web surfers, e-mailers, etc.), that comprise approximately 90% the subscriber base, are experiencing poor service levels. This session will illustrate by case study how service control technology ensures that both interactive and P2P users remain happy customers and how the technology provides the foundation for successful tiered service/pricing plans.
Speaker: Varun Nagaraj
Executive VP, Product Strategy and Management
Ellacoya Networks
Vendor Session -- SpamSquelcher: Reversing the Parasitic Economics of Spam - ePRIVACY GROUP
SpamSquelcher is a new category of network device that reduces the financial impact of spam on Internet Service Providers. The patent-pending product enables ISPs to control bandwidth, server capacity, and support costs created by spam. Using dynamic, intelligent sampling and analysis of network traffic, SpamSquelcher shapes email traffic to prioritize legitimate email and dramatically slow the flow of spam. For the first time, real-time control of the use of resources by spammers enables immediate ISP cost savings and breaks the link between increased spam volume and increased ISP spending. The product also prohibitively increases the cost to the spammer of delivering to protected networks, attacking the heart of their parasitic business model. Speakers: David Brussin, CTO and Michael Smalls VP sales
Vendor Session-- Wholesale Access Buyers Guide and the Future of Dial-up - LEVEL 3
Level 3 is the premier provider of wholesale dial-up access processing over 20 billion minutes of online usage per month. Join this results-oriented discussion to hear what you may or may not know about how leading ISP's buy their dial-up access and the role narrowband will play in the Internet of today and tomorrow.
Speaker: Tim Hirsch, Director of Business Development, Level 3 Communications, Inc.
Vendor Session - - More than just Anti-Spam - Correcting ISP Resource Theft - - VANQUISH
ISPs provide services to access the largest, most comprehensive content delivery system in history. Yet with every other media outlet such as television, radio, or even the postal service, the carrier is compensated for access to their resources, their technology, and their customers whenever a third party interjects an unsolicited message. It is this very compensation that controls access to the channel and - more importantly - supports the very resources that are being expended to deliver the message.
Take a peek into exciting new technology that ISPs are implementing to address "Resource Compensation Control". Never before offered to ISPs, this technology puts a stop to unsolicited network abuse. No filtering, no maintenance, no support. Just turn it on and watch it work for your business.Speaker: Frank Urro, Principal and Founder
Cocktail Party on Show Floor
The hall opens at 3:00pm on Wednesday, but stick around to say hello to old friends and meet new ones during the opening cocktail party on the show floor, beginning at 5:00pm
| Thursday, April 24, 2003 |
| 11:00am-12:00pm |
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Vendor Session - Understanding and Using SIP to Deliver Profitable Voice Services - sentitO NETWORKS
Session Initiation Protocol (SIP) is currently being widely deployed by service providers around the world to simplify the delivery of voice, data, and multimedia services directly to subscribers. Additionally, many ISPs are beginning to look at SIP as they consider offering Voice over IP services to increase average revenue per subscriber and reduce customer churn. SIP promises ISPs the ability to offer customized, bundled voice services, tailored to both their residential and business subscribers—services such as IP Centrex, and Unified Messaging.
In this educational presentation, you will first be provided an overview of next-generation networks. Then, you will learn about and understand SIP's background and prowess as a cost-effective, scalable, signaling protocol. You will also learn about network architectures that utilize SIP and how these compare in cost and benefit to architectures that rely on MGCP, H.248, H.323 and other prominent call control protocols. This presentation will also detail how SIP can be used to interact directly with the SS7 network to ensure the smooth connection of off-net calls. Specific service provider implementations will be highlighted to show both the practical business applications and revenue potential of SIP-based architectures. Speaker: Peter Nilsson, Director of Systems Engineering
Vendor Session - How ISPs Can Realize Revenue and Profits from Security Offerings. THREAT TRENDS
Security offerings are often touted as a value-add ISPs can use to reduce
customer churn and generate incremental, high-margin revenue. The challenge is
how to compel customers to buy! In this presentation, Rik Foote provides insight
into how ISPs can overcome this challenge to drive revenue and profits from
security. Speaker: Rik Foote, VP
ITM Technology
Vendor Session: Thriving in today's Hosting Industry…
Special 2-hour session!
Come and learn how service providers cannot only survive, but thrive in the rapidly expanding, yet challenging hosting industry.
Whether you're an ISP, Telco, ILEC, Cableco, or design firm, you should take advantage of this opportunity to hear Hostopia, an experienced industry leader in private label web hosting, email and e-commerce solutions, discuss 2003 and 2004 trends that will affect your bottom line.
Click here to register for this session today and receive a free gift!
Speaker: Paul D. Engels, Vice President of Marketing and Business Development, Hostopia.
EXCHANGES - cocktails and networking sessions
Mingle with some peers, find prospective partners and discuss issues pertinent to you today. Sessions start at 5:45 after cocktail reception. OPEN TO ALL ATTENDEES
EXCHANGE #1 Bringing Broadband to Rural Areas
How can broadband be extended to rural areas? A new association, the Rural Broadband Coalition, formed in January 2003 to spearhead advocacy efforts for continuing and increasing government funding for rural broadband loan/grant programs. This exchange will also be an opportunity for ISPs to learn about federal financing as part of bringing broadband to rural communities.
Speaker: Damian Kunko, CEO, Rural Broadband Coalition
EXCHANGE #2 Guerrilla Marketing
If you're an ISP owner or marketing person with a shoestring budget seeking to utilize non-traditional marketing methods as much as possible, this Exchange is for you. It does not seek to explore all the non-traditional advertising options, but does seek to get the "creative juices" flowing so that the ISP can see marketing opportunities they may have been missing. Areas covered include: Press releases, flyers, referral programs, co-operative programs with local merchants, pizza, printer, computer store, car dealerships, door hangers, PBS (both radio and television), charity raffle donation, networking.
Speaker: Brock Henderson, Marketing Consultant, Brock Henderson & Associates
| Friday, April 25, 2003 |
| 11:00am-12:00pm |
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Realizing Revenue from CPE Security Hardware -- NEXLAND
ISPs can realize high profits by offering value added security hardware and services to the business class broadband customer. Learn how to implement services while keeping setup simple enough to perform in a standard truck roll. We'll discuss how to quickly enable Office-A to Office-B secure connections, telworker programs, and provide firewall security. Speaker: Greg Levine, CEO, Nexland
Vendor Session - Pae Tec Communications
Get inside PaeTec Communications -- session description to come.
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