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Sessions by Day/Date
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Wednesday, April 14, 2004
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Session 101
Secondary Markets in Licensed Spectrum
The FCC recently released a new set of rules facilitating a secondary market in spectrum. The major impact on service providers is that licensed spectrum previously not available to them can now be leased from companies in the secondary market. We’ll give an overview of the new rules for leasing spectrum as well as an update on the marketplace
Evans Mullan, Vice President - Business Development, First Avenue Networks
Session 102
How to Provide Quality Technical Support that's Friendly to the Bottom Line!
This session will provide managers with information on how to maximize customer satisfaction with technical support without breaking the bank. Over the past several years companies are questioning the dollars spent on support and whether they are getting a return on investment. This session will show how to focus the cost and resources in a way that gives the customers what they want and need. The program will show what key metrics you need to track in order to know whether you are realizing these accomplishments. Call centers are notorious for measuring anything and everything. We’ll show the importance of scaling the reports back to focus on key indicators and manage your technical support group based around those indicators.
Derek Schipper, Manager, TDS Internet Services, Telephone and Data Systems
Session 103
Public Private Partnerships and Municipal Broadband
Public/private partnerships are a key trend in today's market. Building city and countywide networks is top of mind for civic servants and presents several profound opportunities for the ISP or WISP. This session provides examples of how the public/private partnership is not only profitable, but rewarding by providing life-saving services and helping to protect America. Discussion covers grants, what's available, how to apply for them and how to approach your local government with the right model. With most states either low on funding or close to bankruptcy, Public/Private partnerships are a wave of success to drive economic improvement and a compelling model to consider. As usual, the first ones in armed with knowledge are the only ones left standing.
Mark Bayliss, President, Visual Link Internet
Session 104
Email Compliance -- What to Expect in 2004
The passage of the CAN SPAM Act in late 2003 has left many ISPs and senders scratching their heads as they struggle to comply with the new standards. Layered onto this confusion is the fact that the FTC and FCC will be working on regulations -- including a proposal for a federal do-not-email list -- that may create even more obligations for business. This session will explore the CAN SPAM Act, remaining state laws affecting email, and international standards that may have an impact on your operations. The session will also explore how these standards fit into a larger, holistic solution to spam.
Trevor Hughes, Executive Director, Email Sender and Provider Coalition
Session 105
Under the Hood: An In-Depth Look at One of the Country's First Rural WISPs
What we use, why we use it and how it fits into our unlicensed wireless network deployment. This session helps you as a startup, rural or smaller WISP understand the key technologies and tools required to get started, bootstrap as needed and be successful launching your WISP. Learn from the extensive experience of a WISP veteran and bring your questions for the expert.
Marlon K. Schafer, WISP Consultant
Session 106
Securing Your Network Fabric against DDoS, Worms and Spam
DoS Attacks are an ongoing problem for ISPs, affecting their customers as well as their own infrastructure. Many current solutions are good workarounds, but do not really solve the problem of dropping attack traffic while transporting user traffic. This presentation gives an overview of current DoS attacks, and a vision on how DoS attacks might look in the future. Prevention and counter-measures against DoS attacks are outlined with a view on how ISPs can prepare themselves to be able to respond quickly and efficiently against DoS attacks.
David Brussin, Software Architect, Network & Gateway Security Solution Group, Symantec Corporation
Session 111
Streamlining Subpoena Responses and Minimizing Legal Expenses
Get the FBI, RIAA and child pornographers off your back in 30 minutes or less. Keeping legal and support costs down with minimum effort is done by simply looking at how certain complaints are handled. This presentation covers: subpoena responses, intellectual property infringement and offensive content. A quick legal overview of each and a targeted checklist of steps ISPs can take to reduce or eliminate legal
W. David Snead, Attorney at Law
Session 112
Managing the Sales Force
Hiring, assembling, training and managing a small, scalable sales force is a hassle. Make it easy, measurable and manageable with these proven models for success. What to look for in mercenaries of megabits. Hire racehorses, not plowhorses and watch them run with the right incentive program that is measurable, manageable and profitable.
James F. Ruffer III, CEO, UnixBox
Session 113
The ISP-CEO Panel
Top execs from some of the most successful services in the nation talk shop and share business strategies. This panel discussion runs the gamut of current market conditions, winds of change, new developments on the horizon and ideas that will help ISPs, Hosts and WISPs remain successful competing in today's environment.
Moderator: Elliot Noss, President and CEO, Tucows Inc.
Panelists:
Donny Smith, President and CEO, Jaguar Communications
Doug Luce, Founder and President, Telerama Internet
Will Pemble, CEO, Web.com
Dave Robertson, President, STIC.NET, LP, President, TISPA, Texas ISP Association
Session 114
Broadband Over Power Lines and Cable Television Systems: What ISPs Need to Know
Power line communications and broadband over power lines represent great opportunities for ISP's to partner with electric utilities in rolling out this new service. Mr. Stenger will also provide provide a regulatory update regarding the FCC proceeding on PLC/BPL. In addition, Mr. Stenger will talk about the 9th Circuit Cable modem decision, broadband access over cable systems, and a comparison of the cable and electric platforms for broadband.
James A. Stenger, Attorney, Thelen Reid & Priest, LLP
Session 115
Managing Noise and Interference
Noise and interference reduce the throughput, the reliability, and the profitability of wireless ISP service. This session explains: the causes of noise and interference, the reasons why noise reduces network performance, techniques to locate noise and interference sources, techniques to select low-noise access point locations, techniques that minimize the impact of noise and interference on the performance of your network.
Jack Unger, CEO, CEO, Wireless InfoNet
Session 116
Setting up VPNs & Tunneling for Remote Administration
Foil hackers, avoid truck rolls, and monitor your networks by using VPNs to give you instant presence on any wired or wireless LAN within your network. In this session, you'll learn how to set up VPNs for remote support, administration, and troubleshooting.
Brett Glass, President, LARIAT
Session 121
Debt and Equity Sources in Today's Market
A panel of experts in banking, venture capital and mergers and acquisitions discuss the status of the capital market for Internet companies. This panel will focus on small to medium sized operators. Panel will cover, debt sources, how to have an excellent banking relationship and alternative lenders. We’ll also review recent loans to the Internet industry and discuss terms, pricing and collateral requirements. Equity sources and market valuation, as well as the factors that allowed some operators to find equity funding will be covered. Factors such as: management revenue, diversification, subscriber renewal rates and profitability.
Graham Anthony, President, Anthony Advisors
Ed Myers, Principal, Anthony Advisors
M. Scott McCormack, Principal, Seaport Capital
Rob Cerbone, Associate, Telecommunications Development Fund
April Young, Senior Vice President and Managing Director, Comerica Bank
Charles Wiebe, Principal & Co-Founder, BIA Digital Partners, LP
Session 122
Search Engine Marketing For Lead Generation and Customer Acquisition
Search Engine marketing is hot, white hot, but how is an ISP going to manage paid and organic search engine marketing programs and get a positive ROI? Which search engine programs are right for hosting companies and ISPs? Should ISPs invest in both organic SEO and Paid Search? Is Paid Placement the best route? In this session Kevin Lee, CEO of Did-it.com and ClickZ.com columnist will share tips, tricks and strategies that will improve search marketing campaigns efficiency, guaranteed.
Session 123
Successful Wireless Strategies: Risks and Rewards of Urban, and Suburban Deployments
Unlicensed fixed wireless has often been considered a technology for underserved areas. But actually it can compete head-to-head against ILECs and CLECs in urban areas. What barriers will ISPs face in selling and deploying their services and how can they get around them?
Tom DeReggi, President, RapidDSL & Wireless Inc.
Session 124
Legal and Regulatory Aspects of Spam
Spam is epidemic, and the law is responding, on both federal and state levels. Agencies such as the U.S. Federal Trade Commission are extending existing privacy laws to regulate spam. Learn about all the recently-enacted laws, and proposed legislation, being brought to bear upon spam, and also learn what new responsibilities such edicts are imposing and may impose upon ISPs.
Ray Everett-Church, Chief Privacy Officer, ePrivacy Group
Session 125
What Radio System Should YOU Use?
Before you start spending money on deployment, make sure you've answered all of the questions that apply to your market. Don't waste time and/or money by building out more than once. Here's your chance to learn the right questions to ask from someone who's learned the hard way.
Marlon K. Schafer, WISP Consultant
Session 126
Perfect Storm? Spam Attacks, False Positives, and Malware
With spam volumes continuing to climb, false positive blocking of legitimate messages on the rise, and a new wave of spam-enabling malware on the loose, a 'perfect storm' is brewing that threatens ISPs and enterprise email systems. The potential fallout ranges from late nights to lawsuits, security breaches to system failures and customer defection. Spam and security expert Lucinda Duncalfe Holt will evaluate the risks and help you determine the most effective responses for your organization. What you will learn:
Ways of preventing spam from overwhelming servers.
Techniques for minimizing false positives.
Strategies for deflecting malware attacks.
Tricks for turning customers into supporters.
Tips on limiting security incidents and their impacts.
Vincent J. Schiavone, Chief Strategic Officer, TurnTide;, Founder and CEO, ePrivacy Group
Session 131
Financing Growth and New Market Opportunities
A panel discussion focused on exploring new business opportunities and strategies for ISPs, analyzing whether they are feasible and how companies can finance these opportunities. The discussion will cover topics within VoIP, CLECs, Wireless, and Hosted Applications. A panel representing some leading executives/owners from the data telecom industry will discuss technologies, products and strategies they are evaluating and/or implementing to create new revenues. The panel will also discuss the financing strategies that exist today for companies.
(1) Rich Lee, CEO
Springboard Managed Hosting
111 Corning Road
Suite 100
Cary, NC 27511
Phone: 919-852-0690
Fax: 919-573-5121
rlee@springboardhosting.com
(2) Bret Mingo, CEO
Core Communications, Inc. (CoreTel)
209 West Street
Suite 302
Annapolis, MD 21401
Phone: (410) 216-9865
Fax: (410) 216-9867
bret@coretel.net
(3) David Kaplan, VP
LocalNet Corp.
325 Hampton Hill Drive
Williamsville, NY 14221
(716) 632-1133 ext. 210
dkaplan@localnet.com
Moderator: Peter Hopper, Founder and Principal, DH Capital, LLC
Panelists:
Rich Lee, CEO, Springboard Managed Hosting
Bret Mingo, CEO, Core Communications, Inc. (CoreTel)
David Kaplan, VP, LocalNet Corp.
Session 132
Selling and Supplying Remote Backup Services
In the context of this competitive environment, the ISP must search out new services that can grow their revenues and give the opportunity for a rapid ROI. One such service opportunity is remote backup service for the 200+ million USA subscribers alone. The market demand factors to drive subscribers to such a service are ever present: new government regulations, industry reports showing over 90% of desktops and laptops are not backed-up, and 60% contain sensitive business data, Data backup has to be a subscriber priority, but selling the service takes the right approach in order to be successful. ISPs must plan and operate this premium service carefully in order to generate new revenues, attract new customers and deliver on the promises made during the sales process. Attendees will explore the various opportunities, user characteristics required to provide decision support and sell the service, highlight options to help the ISP structure an assessment process and successfully promote and supply these remote data backup services to current subscribers.
Bill Ferguson, VP Marketing, NovaStor Corporation
Session 133
Living in a World of Multiple Service Providers
Most of your business service customers have more than one provider of Internet services. The way you handle this rarely-talked-about fact is likely to have the biggest impact on your bottom line success as a competitor. Elliot will outline the issue, explain why it exists, describe the implications and offer clear strategies to help service providers use it to their advantage, rather than falling victim to it.
Elliot Noss, President and CEO, Tucows Inc.
Session 134
Update on FCC Proceedings Affecting License Exempt Spectrum
More than a half dozen currently active FCC proceedings have important implications for the future of license exempt spectrum. This session will alert the WISP community to policy proposals that may have a major effect on their business. For example, proceedings involving the future of the broadcast and MMDS/ITFS bands could greatly increase the amount of unlicensed spectrum available for WISP use.
J.H. Snider, Senior Research Fellow, New America Foundation
Harold Feld, Associate Director, Media Access Project
Session 135
Planning and Deploying Microwave Radio Links
Most installers know that clear line of sight is required between two antennas, but there is a lot more to it than that. In this session, the basics of designing, planning, optimizing and deploying microwave radio links will be discussed. Real-world examples and experiences will also be provided by a noted industry expert in license-free radio bands and their applications.
Michael Young, President & CEO, YDI
Session 136
Guerilla DSL: How to Deploy Dry Copper
Need a high speed wired connection across town or to a wireless site, but don't want to pay a king's ransom to the local telco? This session will explain how you can use xDSL over dry copper to create economical, reliable, fast links with features that Ma Bell's standard data services just don't offer.
Brett Glass, President, LARIAT
Session 201
Closing the Deal – the Legal Terms Hated by the Sales Department, But Necessary
The sales folks hate it, but the deal is not closed until the customer signs on the dotted line. Your sales force can be highly effective at promoting your services, but if your service agreement is unwieldy and your approach to contract negotiations is inflexible, sales will be lost. This session will introduce the audience to the structure of service agreements, explain the importance of key legal provisions, and offer potential negotiating compromises for difficult problems. In addition, the session will explain the roles of use and privacy policies. The presentation will also include strategies for taking advantage of, or avoiding trouble with, legal issues and challenges.
Paul Madison, Partner, Kelley Drye & Warren LLP
Session 202
Customer Service: The Real Internet Backbone
In 2004, some 70 percent of all customer interactions will go through a call center. The ability to nurture your clients, handle client tantrums, and make them willing tools
to propagate your company will be key to future success. Discover the info and techniques to better handle your customers both in person, and on the telephone. Session bonus: Many of the nuggets you take from this session work on your staff!
Dave Robertson, President, STIC.NET, LP, President, TISPA, Texas ISP Association
Session 203
The WISP-CEO Panel: Is Wireless Right for Your Market?
Determining where and when to deploy (or not deploy) wireless is a big decision. Hear from four top execs serving different markets with wired and wireless services. Panelists will share justification models and business strategies for their markets followed by a general discussion of current market conditions, opportunities and threats, recent developments and ideas that will help you determine what's best for you: To WISP or Not to WISP.
Moderator: Tim Sanders, Founder, The Final Mile
Panelists:
Marlon K. Schafer, WISP Consultant
Eden Recor, Owner, Grand County Internet Services
Tom DeReggi, President, RapidDSL & Wireless Inc.
Brett Glass, President, LARIAT
Session 204
Wireless but not Lawless: Successful Business Management of the Legal Landscape
Innovation and groundbreaking technology may seem to be the keys to success in this industry, but failure to properly address and take control of legal issues can derail any venture. Avoiding potential legal pitfalls should be a key strategic decision for every company. Properly managing issues such as security and privacy, federal and state laws unique to this industry, contracts, copyright and other intellectual property, liability and content/advertising delivery can become a competitive advantage. This session helps technology professionals turn legal concerns from obtuse stumbling blocks into useful and practical suggestions.
Gary Kibel, Attorney, Davis & Gilbert LLP
Session 205
Broadband Wireless Access: An Alternative to Cable and DSL for Internet, VoIP & Video Applications
This session will feature the evolution of wireless broadband, from serving unserved and underserved markets, to competing directly with cable and DSL companies in urban areas. This panel comprises top names in the industry – Motorola, Vonage and Florida Internet Service Provider Rapid Systems, Inc. Learn how to grow your business and extend your networks through existing wireless broadband deployments in competitive environments.
Moderator: Thomas G. Hulsebosch, Senior Director of Sales and Marketing, Motorola – Canopy
Panelists:
Dustin Jurman, President and Senior Scientist, Rapid Systems Corporation
Session 206
The New Economics of Email
At spring ISPCON, we will convene an expert panel to discuss that which exists but few will address: that we have reached a psychological tipping point; one that has little to do with technology but everything do to with the future, the success if ISPs, and the very nature of the way we communicate. Accepting the reality of email as a transport for commercial traffic AND as a a private inbox will solve some of the most vexing issues we face today.
-Spam.It CANNOT be stopped by technology. Ever.
-Legitimate marketers and non profits will shoulder the normal burden of reaching out to an audience.
-ISPs will become the new fiscal intermediaries of the mailnet
-Laws will no longer be required to attempt to enforce market behaviors that are taken for granted in the economic system
Moderator: Rebecca Wetzel, President, Wetzel Consulting LLC
Panelists:
Jim Nail, Head of Internet Research - Principal Analyst, Forrester Research
Thede Loder, Artificial Intelligence Lab, University of Michigan
Phil Raymond, CEO, Vanquish
Ken Takahashi, Senior Director, Email Operations & ISP Relations, DoubleClick
Rebecca Lieb, Executive Editor, The ClickZ Network
Session 211
Head to Head: He Said / He Said - ISP Valuations in 2004
Two of the Internet’s experts in ISP valuations candidly discuss current Internet valuations. Mr. Goldman writes and edits the featured Subscriber Values section for ISP-Planet.com. He will outline current valuations and the methodology used in this much read report. Tom Millitzer has conducted over 30 professional ISP valuations for legal and other purposes and is an active Internet company broker. He will outline the dynamics of today’s market and current valuations from his unique perspective. This discussion between two of the Internet’s experts in ISP valuations should provide current information and trends in the Internet industry. Examples of current transactions will be summarized.
Tom Millitzer, President, New Commerce Communications, Inc
Alex Goldman, Associate Editor, ISP-Planet.com
Session 212
Minimizing Customer Churn by Maximizing Customer Loyalty
Minimizing customer churn means maximizing customer loyalty. In this presentation, attendees will learn best practices for measuring customer satisfaction and loyalty, and review a mock project as a framework for their company's own efforts. They will discover which statistical methodologies are most effective for generating accurate satisfied and dissatisfied customer profiles, as well as identifying at risk customers (e.g., logistic regression vs. conjoint-based modeling). Additionally, attendees will learn how to tailor their programs to their specific company needs, identify the common roadblocks to successful customer satisfaction research, minimize customer defections, and increase volume per account.
Kathryn Korostoff, President, Sage Research Inc.
Session 213
The Best and Worst of Value-Added Services
This panel provides an overview and discussion of current value-add options leveraging an existing customer base to expand the service offering with minimal distraction and optimal profit. Based on criteria such as ease of implementation, potential profit, market demands and uptake/ARPU increases, this group provides examples and lessons learned in the process of selecting the right services and what to avoid.
Elliot Noss, President and CEO, Tucows Inc.
Tom DeReggi, President, RapidDSL & Wireless Inc.
Doug McDonald, Principal, Branch Run Communications
Session 214
The FCC Update: Broadband Proceedings
What are the latest regulatory developments that affect the ISP and WISP? A
panel of FCC staff members surveys the latest developments and current
proceedings that affect broadband services and deployment such as E-Rate,
Wireless, Cable open access and other broadband issues. Learn what has
changed, what decisions the FCC is considering, what your rights are, and
how you can get your voice heard.
Moderator: Robert Cannon, Senior Counsel, Federal Communications Commission
Panelists:
Barbara Esbin, Associate Bureau Chief, Media Bureau, Federal Communications Commissin
Carol Mattey, Deputy Bureau Chief, Wireline Competition Bureau, Federal Communications Commission
Lauren Van Wazer, Associate Chief, Office of Engineering and Technology, Federal Communications Commission
Session 215
WISPs in the Hot (Spot) Seat
As WISPs take advantage of the burgeoning hotspot market, they must learn to effectively and efficiently operate WLANs across multiple hotspot locations in order to maintain a profitable and functional business and secure the best hotspot locations. In this presentation, Kaj Gronholm, Roving Planet co-founder, will discuss the challenges WISPs face in administering hotspots and integrating these networks into the complicated backbones that already exist at the location. He will discuss how to authenticate users, track bandwidth usage, generate bills, tie in roaming agreements, provide security to all users and integrate the access points into the networks at each location.
Seth Goldhammer, Co-founder and Director of Systems Engineering, Roving Planet
Session 216
Roll Your Own VoIP with Asterisk
Asterisk is both an open source toolkit for telephony applications and a full-featured PBX application or call-processing server. Many are unaware that since voice can be sent over IP, PBX telephony and VoIP are quickly following in the very same footsteps as Apache, sendmail and icecast. In this session, you’ll learn how to configure a simple telephone system with Asterisk, configure to receive calls from other SIP clients elsewhere on the Internet and understand the ramifications of adding this powerful tool to an ISP / WISP network or client network.
John Todd, Networking and VoIP Consultant, VoIP Inc.
Session 221
Negotiating Favorable Upstream Contracts and Terms
Focus on educating ISP's on how to make informed decisions when selecting backbone providers based on their needs such as location and future growth. Topics will include: Tier 1 vs. Tier 2; Backbone Pros and Cons; Bonded T1 vs. DS-3 for growing your ISP; Tiered vs. Burstable services for DS-3/OC-3; What does your SLA Really Mean?; Multihoming; BGP and other strategies for redundancy. Also covered will be the importance of contract renewal tracking.
Joel Sam, President, Broadband.com
Session 222
Are ISPs Giving Away the Store?
ISPs face a tough trade-off between offering services to retain customers versus generating new revenue. To be successful, you either need to be very big, or you need to offer new services and charge for them. This session will scrutinize the longstanding practice of ISPs offering new services for free, and will propose strategies for business and consumer ISPs to use value-added services to increase revenue as well as to retain customers.
Moderator: Rebecca Wetzel, President, Wetzel Consulting LLC
Panelists:
Art Sebastiano, VP - Sales & Marketing, North Atlantic Internet, Inc.
Luis Fiallo, Member of the President's Information Technology Council, Fiallo & Associates
Session 223
Differentiating for the Long Haul: How Web Hosting Companies Can Remain Competitive and Profitable
Although it appears to be maturing, hosting is at a crossroads created by consolidation, commoditization and customer churn. The resulting pressure is prompting providers to either abandon the business or redouble efforts to remain competitive. This session will explain how Web hosting providers can differentiate for the long haul. Whether its applying proactive strategies in navigating market turbulence, adding a variety of value-added products and services, or developing strategic partnerships and affiliations, you’ll discover how your company can stand out from the crowd and achieve greater profits.
Will Pemble, CEO, Web.com
Session 224
The FCC Update: IP-enabled Service Proceedings
A continuation of the previous panel, this group of FCC staff members will
surveys the latest developments and proceedings surrounding IP-enabled
services. Issues to be covered include VoIP, access charges, CALEA,
Reciprocal Compensation, network reliability, the Department of Commerce,
IPv6, ICANN and DNS. Learn what has changed, what decisions the FCC is
considering, what your rights are, and how you can get your voice heard.
Moderator: Robert Cannon, Senior Counsel, Federal Communications Commission
Panelists:
Jeffery Goldthorp, Chief, Network Technology Div, Office of Engineering and Technology, Federal Communications Commission
Julius Knapp, Deputy Chief, Office of Engineering and Technology, Federal Communications Commission
Jeff Carlisle, Sr. Deputy Bureau Chief, Wireline Competition Bureau, Federal Communications Commission
Session 225
Conquering LOS and the Elements with Evolving Wireless Transmission Technologies
Wireless technology can extend your network cost effectively and increase your service offerings to your customers. Failure to effectively plan your network can undermine your profits and reputation for service. LOS and distance aren't the only concerns when implementing and operating wireless networks. Environmental elements such as; terrain, water, temperature, and building density can all be conquered with the proper engineering and technology. MMDS, LMDS, 802.11, and the emerging 802.16 are some of the standards that will be reviewed. This session draws on numerous wireless network experiences and provides a roadmap for future successful deployment in both stable and challenging environments.
Peter Murray, CEO and President, Wireless Access Communications
Session 226
Getting the Most from Dial-Up Acceleration
The ISP space has heated up considerably during the past year as more ISPs have begun to realize that spam eliminators and ad blockers aren't the only add on service offerings of interest to consumers. In the struggle to balance the profitability of dial-up with the long term vision of broadband, more and more ISPs such as EarthLink and United Online are turning to dial-up web accelerators as a value added offering to subscribers. Real world tips for evaluating accelerators. What to expect once you've decided on an accelerator and what it takes to make the deployment successful. We’ll also look at what impact it is likely to have on your business, and how best to measure this impact.
Moderator: Joe Laszlo, Sr. Analyst, Broadband & Wireless, Jupiter Media Research
Panelists:
Olivier Taupin, Vice President, Business Development, Proxyconn, Inc.
Russ Intravartolo, CEO and Founder, StarNet Inc.
Ron Neumann, President, SlipStream Data Inc.
David Murray, Executive Vice President, Propel Software Corporation
Session 301
ISP to ISP/CLEC Workshop: Regulatory and Financial Considerations to Starting a CLEC - Part 1
The first ISP-CLEC panel will cover the rapidly evolving regulatory landscape and how recent FCC, state PUC, and court decisions affect ISPs and CLECs. The FCC’s triennial review, VoIP proceedings, and state activity will be evaluated as to their effect on an ISP’s decision whether to start a CLEC. The process and burdens of becoming a regulated CLEC will be demystified. Information will also be provided on finding the money to fund an affiliated CLEC.
Kristopher Twomey, Telecom/Internet Law and Regulatory Consulting, Law Office of Kristopher E. Twomey
Session 302
ISP-Marketing Fundamentals Workshop: Advertising & Promotion - Part 1
From Guerilla marketing, Direct Mail, Telemarketing to email , we’ll examine examples of what works, what doesn't and why. We’ll also explore ways to increase ARPU and measure uptake from initiatives. We’ll discover why packaging and the service portfolio presentation are critical.
Brock Henderson, Marketing Consultant, Brock Henderson & Associates
Session 303
SWOT for the ISP Security Workshop - Part 1
This session will discuss SWOT for the ISP, finding your strengths, weaknesses, opportunities, and threats. We will discuss and demonstrate techniques to do internal risk assessments to both the customer and ISP networks. The session will provide participants with a good overall process for automating testing, patch management and base lining of systems. Tools discussed will include risk worksheets, testing products and patch management.
Jayson Ferron, CIO, Interactive Security Training
Session 304
DC 101 Workshop: Congressional Advocacy Training Course
This basic training course includes the Congressional Advocacy Guidebook and provides the fundamentals on how to be effective and credible in DC. Stories and examples of both good and bad advocacy efforts are provided and discussed.
Scott M. Lindsay, President, Rural Broadband Coalition (RBC)
Session 305
Driving Wireless Profitability: WISP MBA Workshop - Part 1
This session covers the basic requirements and scenarios for building a profitable WISP, such as:
- assessing your market & measuring your potential
- selecting the right products, suppliers and services to offer
- SLAs & best effort, types of service and contract do's/don'ts
- marketing wireless services in differing markets, what objections to expect
- measuring and making a profit, seeding early capital investment
- billing & accounting basics and examples, using what you have
- putting it together: sample financial plans, pro-formas and business plans
Moderator: Marlon K. Schafer, WISP Consultant
Panelists:
Tim Sanders, Founder, The Final Mile
Tom DeReggi, President, RapidDSL & Wireless Inc.
Session 306
Real World VoIP Deployment Workshop - Part 1
The first part of this workshop will cover VoIP fundamentals, key technologies (H.323, SIP, MGCP, and MEGACO), basic equipment (Gateways, Switches, and Routers) and financial requirements as well as some of the more important logistical and legal considerations of deploying voice services over IP networks.
Moderator: Donny Smith, President and CEO, Jaguar Communications
Panelists:
Bill Balez, Director, Systems Engineering, Integral Access
William Flanagan, Chief Strategy Officer, sentitO Networks
Michael Khalilian, Chairman and President, IPCC
Session 311
ISP to ISP/CLEC Workshop: Panel Two- Making the New CLEC Work, Implementation Issues - Part 2
The second ISP-CLEC panel will address the question, “OK, I’m a CLEC now, what do I do next?” Experts will share their experiences from designing a network, to ordering circuits, to billing and being billed for access charges and reciprocal compensation. A successful ISP/CLEC will also be available to describe his journey and the things he wished he had known before he started.
Kristopher Twomey, Telecom/Internet Law and Regulatory Consulting, Law Office of Kristopher E. Twomey
Fred Goldstein, Principal, Ionary Consulting
Todd Heinrich, VP Operations - Heartland Communications Internet Services, Inc, CEO Aero Communications, LLC
Ray Keating, Managing Member, PontiMAX Technologies LLC
Session 312
ISP-Marketing Fundamentals Workshop: Selling and Referrals - Part 2
Sales for the non-sales person: upselling, Value-added items, presentation, installation and add-ons all translate into increased revenue. This session will cover it all from the elevator pitch, door-to-door canvassing, phone presentations and approaching schools to handling government customers, small businesses and other prospects.
Brock Henderson, Marketing Consultant, Brock Henderson & Associates
Session 313
Active Monitoring for the ISP Security Workshop - Part 2
This session will go over tools that can be used to create a monitored environment. We will discuses systems that can be employed to monitor your own as well as your customer’s infrastructure. Goals of this session are to explore simple technologies that you can use to protect, and inform you about changes and possible attacks that one might encounter. Demonstrations of these techniques will be shown. Discussion of low cost solutions will be highlighted.
Jayson Ferron, CIO, Interactive Security Training
Session 314
DC 101 Workshop: RUS Mini-Workshop 1: Success Stories, Do’s and Don’ts
DC 101 Workshop: RUS Mini-Workshop 1: Success Stories, Do’s and Don’ts
Rural Utilities Service (RUS) staff will cover the do's and don'ts of the RUS Loan application process, what to expect and how to manage the process to maximize your chances of success.
Moderator: Damian Kunko, CEO, Rural Broadband Coalition
Panelists:
Ken Kuchno, RUS Director of the Broadband Loan and Loan Guarantee Program, Telecommunications Program
Deb Jackson, RUS Financial Analyst, Telecommunications Program
Tom Moylan, President, Ashby Telecom Group
Session 315
Advancing the WISP Business: WISP MBA Workshop - Part 2
In this session, hear about different models for financing, operating and
growing various wireless businesses in today's market. Examples and case
studies will be provided such as T1 replacement, MTU/MDU services and
residential broadband along with insight into how to compete with
terrestrial competitors, other WISPs and the elements.
Moderator: Tim Sanders, Founder, The Final Mile
Panelists:
Marlon K. Schafer, WISP Consultant
Tom DeReggi, President, RapidDSL & Wireless Inc.
Session 316
Real World VoIP Deployment Workshop - Part 2
Having laid out a foundational understanding for VoIP, this session will review advanced technologies and tactics, new developments that promise to ease deployment, testing, security and the QoS headaches to consider when deliver a carrier-class services to customers.
Moderator: Donny Smith, President and CEO, Jaguar Communications
Panelists:
Michael Khalilian, Chairman and President, IPCC
Guy Chenard, Vice President, Marketing & Business Development, Integral Access
Mike Sonnier, Distinguished Systems Engineer, Cisco Systems
Akshay Sharma, Director - Telecom Applications, CopperCom
Session 321
ISP to ISP/CLEC Workshop: Equipment Options - Part 3
The final ISP-CLEC panel will explore the various technical and equipment options available to ISPs wishing to start a CLEC affiliate. Experts will discuss available new gear, as well as ways to leverage existing network infrastructure. A new hosted VoIP provider will discuss their partnership strategy, thereby avoiding starting a CLEC altogether. An ISP/CLEC will also discuss the equipment he currently uses and what gear is on his wish list.
Kristopher Twomey, Telecom/Internet Law and Regulatory Consulting, Law Office of Kristopher E. Twomey
Patrick J. Chicas, Vice President & Chief Technology Officer, CommPartners, LLC
Fred Goldstein, Principal, Ionary Consulting
Catherine Jewitt, Consulting Engineer, CopperCom Inc
Todd Heinrich, VP Operations - Heartland Communications Internet Services, Inc, CEO Aero Communications, LLC
Session 322
ISP-Marketing Fundamentals Workshop: Bringing It All Together - Part 3
Success begins and ends with the fundamentals. The marketing mix, target audience, and measurability are all key factors for your business. Where and why it’s important to put these fundamentals to work in Advertising, Branding, Image and PR efforts in local market.
Brock Henderson, Marketing Consultant, Brock Henderson & Associates
Session 323
Gaining Additional Revenue with Security Offerings Security Workshop - Part 3
The session will discuss what you can sell as additional recurring income to your customers. We will show you some simple but effective product offerings that an ISP can add to their current portfolio of products. The goals of this session are to review case studies and techniques that other ISPs have used to create additional monthly income while allowing your company to stand out from the competition.
Jayson Ferron, CIO, Interactive Security Training
Session 324
DC 101 Workshop: RUS Mini-Workshop Part 2: Action Steps
A RUS workshop by RBC covers ways of taking action, being effective and the "how" behind writing grants and applying for these kinds of loans, the process and what it takes to be successful.
Moderator: Scott M. Lindsay, President, Rural Broadband Coalition (RBC)
Panelists:
Tom Moylan, President, Ashby Telecom Group
Session 325
Real-world Business Practice: WISP MBA Workshop - Part 3
What's on the horizon, what to look out for and words of advice & experience.
- The key challenges of early growth-phase WISPs
- How to deal with mediation, unfriendly neighbors and spectrum hogs
- Hiring and managing a small installation crew & compliance issues
- WiPOP site surveys, planning and growth assessment (cut once, measure twice)
- Viable support options to avoid truck rolls
- What to expect in the coming year(s) for wireless
Moderator: Tom DeReggi, President, RapidDSL & Wireless Inc.
Panelists:
Marlon K. Schafer, WISP Consultant
Tim Sanders, Founder, The Final Mile
Session 326
Real World VoIP Deployment Workshop - Part 3
Rounding out the workshop will be a panel discussion with representatives from different ITSPs, CLECs and infrastructure players who have done VoIP deployments in different conditions to meet varying objectives. Examples and case studies will be provided in order to give attendees a frame of reference and advice on how to avoid potential disasters.
Moderator: Donny Smith, President and CEO, Jaguar Communications
Panelists:
William Flanagan, Chief Strategy Officer, sentitO Networks
Mike Sonnier, Distinguished Systems Engineer, Cisco Systems
Andy Randall, General Manager, North America, MetaSwitch
Shawn Lewis, President & CEO, Volo Communications
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